The 3 Ingredients for Success
We’re working on a series of articles about a very special group, the half-dozen customers whom we call Game Changers, firms that are a half-step or half-mile ahead of the crowd. Selected from thousands of customers in nearly 100 countries and 200 industries, it’s an eclectic and most impressive group of super-achievers. Their reward for their successes is the premium pricing and earnings that flow to those who leave their competition in the dust.
Even this early in our project we can see a pattern emerging: three ingredients necessary for a breakout from the box that constrains average performers. The leaders of each of our subject firms, whatever their titles, no matter the size or complexity of their organizations, have figured it out—the must-have components for a home run: the combination of technology, processes, and people to manage toward a singular goal.
Any two of the three will ignite success over the near term, three to five years, and then wither. Even so, that’s better than most. Deployment of a single one of the three will achieve only frustration, as the leader will sense the underdeveloped opportunity but will not fully understand its cause. However, if it’s any comfort even that small step will place the effort in the top quartile of all firms. The majority will never even get to that first step.