The surprising lessons we learned during our first 90 days’ experience offering a PayPal button on our e-commerce shopping cart.



We draw three conclusions from our experience:

PayPal customers are every bit as desirable as our traditional customers.

PayPal has expanded our business by a meaningful amount.

PayPal’s “cache” has added comfort to a significant fraction of our customers.

Our experience may contain lessons for others, for firms, companies, and practitioners marketing B2B or primarily to other professionals particularly those that have historically avoided adding alternative payment channels to their mix of customer-facing tools. We basically thought our various audiences “too sophisticated” to be interested in PayPal.

We were wrong.


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